Our Market Focus
In the rapidly evolving landscape of financial services, we position ourselves as a trailblazer with a laser focus on tapping into the largely uninsured market of Kenya. With Kenya as the pilot country in our initial years of business, we are laying the groundwork for an expansive outreach throughout Africa.
Kenya’s insurance penetration rate currently stands at a modest 2.3% of the GDP, presenting a vast and largely untapped market ripe for innovation and growth. This low penetration rate is a testament to the opportunity that lies within—providing ample room for us to introduce insurance solutions tailored to the needs of the underserved and uninsured.
Recognizing this gap, our approach marries traditional insurance offerings with the burgeoning sector of microinsurance. We therefore aim to empower the low-income households and SACCOs and other member-based groups and organizations who often face the brunt of unforeseen adversities without the safety net of insurance. Our initiatives in microinsurance are not just about providing coverage but fostering a culture of preparedness and resilience among the communities that need it most.
The strategic introduction of insure-tech components is at the heart of our operational ethos, covering a 360-degree customer experience that leverages technology for efficiency, inclusivity, and satisfaction. Our quest seeks to create a huge base of happily insured family, supporting our moto “We are Family”.